Author Archives: admin

Breaking Barriers: Mental Health in the Workplace

Mental health has long been a taboo subject both inside and outside of the office. There have been many strides have been taken in the right direction. Business owners and managers are encouraged to help destigmatize mental health in the workplace. However, it is imperative to handle the topic with caution. Here are some steps to managing and supporting mental health in the workplace. 
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The Power of Meaningful Messages in Marketing and Sales

The Challenges of Creating a Meaningful Message 
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Social Media Advertising Tips

With marketing efforts constantly changing and gravitating towards social media marketing, it is imperative for business owners to utilize all the available tools and resources for effective social media advertising strategies. Furthermore, it’s also essential to remain sensitive during this time of uncertainty surrounding the current COVID-19 pandemic. From defining and building an audience to understanding and leveraging social media platforms to learning the ins and outs of content marketing, there is a lot to cover and thoroughly understand to develop an innovative and robust social media advertisement campaign while remaining aware of the effect that COVID-19 has on businesses of any size.. 
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Mastering Influential Sales Methods

There are five top fears of sales professionals: rejection, objection, change, talking on the phone, and inquiring. However, fear typically comes from the uncertainty of what is to come. The [best] way to combat that fear is to prepare for all scenarios. Rejection, objection, change, talking on the phone, and inquiring are all integral to the sales process. With practice, you can master influential sales methods that will have you closing sales in no time. 
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Crafting Emails People Want to Read

One of the greatest struggles of content marketing is creating copy your audience will actually want to read. Email marketing can be an especially daunting task as there are countless methods and reasons for enticing someone to open an email.  Here is a simple strategy to effectively tackling email marketing. 
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