Repeatedly pitching a product or service, facing rejection, and working with strangers is all part of the sales job—but it’s not easy. It takes a certain caliber of person to take on this challenging role at any organization. There are good days, and then there are days where you realize you won’t be able to meet your quota, big accounts have churned, or the large deal you were counting on closing prior to the end of the quarter collapses prior to final signatures.
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It’s no secret that engaged managers have teams that are more productive, have enhanced team communication, and a more positive impact on their employees when compared to disengaged managers. Employees feed of their manager’s energy, mood, and tone. If a manager is disengaged, they will likely breed employee attitudes of the same nature.
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In the world of sales and marketing, the marketing teams are typically more interested in focusing on data concerning customer engagement in regard to sales and marketing assets, email marketing and digital engagement, and the response and ROI when it comes to content.
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Creating a narrative around your company’s brand is never a bad idea. There is always a story that can help to not only differentiate your organization from others in the industry but sometimes a good story is the best way to convey your product’s hold on the market or the overwhelming benefits reaped by other customers simply by selecting your solution.
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In most businesses, the sales and marketing teams work closely together to market a product or service and sell the product or service. This loop is often heavily focused on the marketing efforts, leaving the sales strategy flapping in the wind. If your budget permits, spending the time and energy to create a strong sales plan can increase your chances of sales success and bridging the gap between initiating a sale and closing those same deals.
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