Customers are always the best salespeople. Salespeople who treat customers as partners instead of cash cows get rewarded with return sales and good work-of-mouth.
Faith and Passion
Show a passion for what you sell. When you sell something you believe in, something that can truly help your client, positive results happen.
Be honest and believe in how your product can help the prospect. Whatever solution you present to your client should provide a good return on investment to his or her organization.
No one wants to be “sold to.”
Is your product the right fit for your client? Don’t sell something that you know your client doesn’t need or want. If you fast-talk or bully someone into buying, they won’t return.
Talk less, listen more. The best salespeople help clients solve problems. Listen and actually understand what your prospect wants.
Remember that you’re building a relationship. People are comfortable when they feel validated and they buy from people they like. Show them attention and understanding.
Anticipate problems and admit mistakes. Deliver what you promise. Stay in touch even when the client isn’t in a position to buy. Keep track of how frequently you talk to customers.
Follow up after a purchase. You’ll only hear complaints if you follow up after a purchase. If a problem emerges, understand it and fix it if possible. If you can’t remedy the issue, learn from what happened and adjust accordingly.
A high opinion of a salesperson or product translates into good word of mouth – for you and your company. When you keep customers happy and stay in touch, they think and talk about you. Make sure that talk is positive.
If you don’t stay in touch, customers may feel free to berate you on social media. If you’re singled out on a web forum, let it at least be positive. Social media is extremely important for word-of-mouth.
Statistics reveal that a high percentage (88 %) of people trust online reviews from other customers. Help customers say positive things about you and your company. Make sure you have links to social media on your communications.
|Tamera Shaw is a freelance writer for Insured Solutions based in Louisville, Kentucky. She writes fiction and enjoys amateur photography. She happily shares her life with husband Ron, daughter Cate and sage cat, Sophie, who grudgingly shares her home with the newest member of our family – Nieko, our new kitten.|