Mastering Influential Sales Methods

There are five top fears of sales professionals: rejection, objection, change, talking on the phone, and inquiring. However, fear typically comes from the uncertainty of what is to come. The [best] way to combat that fear is to prepare for all scenarios. Rejection, objection, change, talking on the phone, and inquiring are all integral to the sales process. With practice, you can master influential sales methods that will have you closing sales in no time. 
Continue reading...

Crafting Emails People Want to Read

One of the greatest struggles of content marketing is creating copy your audience will actually want to read. Email marketing can be an especially daunting task as there are countless methods and reasons for enticing someone to open an email.  Here is a simple strategy to effectively tackling email marketing. 
Continue reading...

The Digital Revolution: Closing the Divide

With the shift of generations entering the workforce, it is crucial for businesses to evolve with the demands of the evolving marketplace and the ways for which it communicates. Revamping client relationships through implementing technological tools is the key to attracting next generation clients. Millennials are flooding the workforce, and as such, they are offering innovative means for reaching new, diverse clienteles that can give businesses the boost they need. 
Continue reading...

The New Year: Creating New Goals

New Years is the best time to strategize new goals across all departments. Most people are already motivated and usually prepared for changes to occur. Incorporating individual and professional goals can help align business objectives and create a more collaborative, productive effort. Here are some business New Year’s resolutions. 
Continue reading...