The art of persuasion involves a complex system of effective communication and tact in approach. Like a great sales pitch, written sales language needs most of the same finesse that a sales pitch would need if presented in person. Since a person cannot read your body language and expressions or hear the tone of your voice, it is imperative that your writing conveys the appropriate tone and message for which you want your target audience to receive.
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Much like baseball, knowing when and how to read the target audience (the pitcher) through practice allows you to hit that home run (aka. secure the sale). There are so many types of sales pitches to choose from, but let’s break it down into two categories: word count and brevity pitches. In developing all pitches, it is imperative to keep your brand’s values, objectives, and products or services at the forefront.
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The client acquisition process isn’t without some struggle for members of a sales team. There is an inordinate amount of pressure put on managers and leadership to ensure client retention numbers are either stable or increase throughout the year. A dip in client retention means the sales team has to work even harder to not only regain the lost revenue but to build back up their existing pipeline. However, attrition is normal and expected. From time to time, it becomes necessary to return to former clients or lost deals and focus on winning them back.
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Do you remember when products and services used to be “sold” in a physical sense? Or how about the time when salespeople were the subject matter experts when it came to everything there was to know about a sale? But these days, sales processes and sales management have changed thanks to rapid technological advancements.
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