The art of persuasion involves a complex system of effective communication and tact in approach. Like a great sales pitch, written sales language needs most of the same finesse that a sales pitch would need if presented in person. Since a person cannot read your body language and expressions or hear the tone of your voice, it is imperative that your writing conveys the appropriate tone and message for which you want your target audience to receive.
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Like the relationships you build with lifelong friends, client relationships can go through natural ups and downs. Whether it is simply time that has slipped away from you, or shifting priorities has lost some projects in translation, it’s important to remember that just because something isn’t working now doesn’t mean it can’t. Sometimes we need to look at innovative ways to revive and maintain current relationships, or reevaluate and strategize prevention methods for potentially toxic relationships.
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Seeking and establishing a clientele is one of the components to a successful company. Maintaining and growing already-existing client relationships is the uphill battle of your success. Since clienteles are built of varying personalities and business objectives, it can be difficult to keep up with customer service expectations.
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Much like baseball, knowing when and how to read the target audience (the pitcher) through practice allows you to hit that home run (aka. secure the sale). There are so many types of sales pitches to choose from, but let’s break it down into two categories: word count and brevity pitches. In developing all pitches, it is imperative to keep your brand’s values, objectives, and products or services at the forefront.
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