Making Your Client the Hero of Your Sales Story

Creating a narrative around your company’s brand is never a bad idea. There is always a story that can help to not only differentiate your organization from others in the industry but sometimes a good story is the best way to convey your product’s hold on the market or the overwhelming benefits reaped by other customers simply by selecting your solution. 
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Small Business Strategies: Closing the Sales Loop

In most businesses, the sales and marketing teams work closely together to market a product or service and sell the product or service. This loop is often heavily focused on the marketing efforts, leaving the sales strategy flapping in the wind. If your budget permits, spending the time and energy to create a strong sales plan can increase your chances of sales success and bridging the gap between initiating a sale and closing those same deals. 
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Leading Performance Review Trends for 2019

Not all businesses approach performance reviews in the same way. For example, some organizations may define performance reviews as the annual one-on-one meeting with an employee and their manager to discuss their job performance and professional growth over the last year. Others may schedule more frequent check-ins to share updates and provide feedback each month or once per quarter. 
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Celebrating Soft Skills in the Workplace

A typical job description typically has a little background information on the hiring company but then lists out job responsibilities, duties, and desired skills and qualifications. The context within each section highlights a combination of both hard and soft skills. For example, an account development manager job description may list the following job duties: 
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