Closing the Sales and Marketing Divide

Sales and marketing departments have long served their roles as separate entities, but most companies experience the difficulties in bridging the communications and relationship between the two departments. What would happen if that divide didn’t exist? With the creative industry constantly evolving, looking for innovative and collaborative solutions, sales and marketing departments must come together as one to give your company the boost it needs to revive its year-end goals. 
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Tips for Writing Effective Sales Language

The art of persuasion involves a complex system of effective communication and tact in approach. Like a great sales pitch, written sales language needs most of the same finesse that a sales pitch would need if presented in person. Since a person cannot read your body language and expressions or hear the tone of your voice, it is imperative that your writing conveys the appropriate tone and message for which you want your target audience to receive. 
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Managing Client Relations

Like the relationships you build with lifelong friends, client relationships can go through natural ups and downs. Whether it is simply time that has slipped away from you, or shifting priorities has lost some projects in translation, it’s important to remember that just because something isn’t working now doesn’t mean it can’t. Sometimes we need to look at innovative ways to revive and maintain current relationships, or reevaluate and strategize prevention methods for potentially toxic relationships. 
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Tips for Creating Long-Lasting Client Relationships

Seeking and establishing a clientele is one of the components to a successful company. Maintaining and growing already-existing client relationships is the uphill battle of your success. Since clienteles are built of varying personalities and business objectives, it can be difficult to keep up with customer service expectations. 
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