Keeping Your Managers Engaged

It’s no secret that engaged managers have teams that are more productive, have enhanced team communication, and a more positive impact on their employees when compared to disengaged managers. Employees feed of their manager’s energy, mood, and tone. If a manager is disengaged, they will likely breed employee attitudes of the same nature. 
Continue reading...

Understanding HR Analytics Before Your Next Sales Call

In the world of sales and marketing, the marketing teams are typically more interested in focusing on data concerning customer engagement in regard to sales and marketing assets, email marketing and digital engagement, and the response and ROI when it comes to content. 
Continue reading...

Making Your Client the Hero of Your Sales Story

Creating a narrative around your company’s brand is never a bad idea. There is always a story that can help to not only differentiate your organization from others in the industry but sometimes a good story is the best way to convey your product’s hold on the market or the overwhelming benefits reaped by other customers simply by selecting your solution. 
Continue reading...

Small Business Strategies: Closing the Sales Loop

In most businesses, the sales and marketing teams work closely together to market a product or service and sell the product or service. This loop is often heavily focused on the marketing efforts, leaving the sales strategy flapping in the wind. If your budget permits, spending the time and energy to create a strong sales plan can increase your chances of sales success and bridging the gap between initiating a sale and closing those same deals. 
Continue reading...