Social media may be the newest introduction tool to target prospects, but the tried-and-true physical business card is still the best way to leave a lasting impression. Targets can ignore your posts, but it’s harder to ignore someone right in front of you who offers you something. The recipient is a captive audience until someone else joins your group. According to Money, “In-person introductions still rule the networking world, and business cards are still its currency.”

Your calling card is your leave-behind elevator pitch and a branding tool for you and your organization. At conferences, meet-and-greets and yes, even on the elevator, placing your card into the hand of a target or influencer can’t be beat. Step one down. They may even put your card in their wallet – step two. But after the prospect moves out of sight, how does your card rise to the top of the competitor or networking pile? 
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