From unrealistic expectations of time and goals to disorganized, rushed execution, many clients struggle to present business goals that focus on the core of their business values or solve their pain points in the long term. As customer-oriented businesses, we thrive on providing products and services that best suit our clients’ needs. Sometimes clients simply need to be steered in the right direction to optimize the chances of fulfilling their business demands.
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Sales and marketing departments have long served their roles as separate entities, but most companies experience the difficulties in bridging the communications and relationship between the two departments. What would happen if that divide didn’t exist? With the creative industry constantly evolving, looking for innovative and collaborative solutions, sales and marketing departments must come together as one to give your company the boost it needs to revive its year-end goals.
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The art of persuasion involves a complex system of effective communication and tact in approach. Like a great sales pitch, written sales language needs most of the same finesse that a sales pitch would need if presented in person. Since a person cannot read your body language and expressions or hear the tone of your voice, it is imperative that your writing conveys the appropriate tone and message for which you want your target audience to receive.
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Like the relationships you build with lifelong friends, client relationships can go through natural ups and downs. Whether it is simply time that has slipped away from you, or shifting priorities has lost some projects in translation, it’s important to remember that just because something isn’t working now doesn’t mean it can’t. Sometimes we need to look at innovative ways to revive and maintain current relationships, or reevaluate and strategize prevention methods for potentially toxic relationships.
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