For small businesses, social media is a valuable tool. In 2019, internet users spent an average of 2 hours and 22 minutes on social media platforms like Facebook, Instagram, and Twitter. This means that your business has a great opportunity to draw in new fans and customers—but only if you put in the effort to maintain your social media accounts. Whether you’re looking to tidy up an old Facebook page or are making the plunge into social media marketing for the first time, here are some simple social media tips for your small business that will help you create a strong online presence.
Pick the best platform for your business
From TikTok to LinkedIn, there are an overwhelming number of platforms where you can promote your business. Don’t get bogged down in trying to have a presence on every single platform you see, or feel like you have to be on every social media website. To choose the best platform for your business, think about what kind of content you would like to post. If you’re planning to showcase pictures of your business, you might want to spend time perfecting your Instagram account, while Facebook might be the best option if you want to focus on a combination of text, pictures, and videos.
Develop your brand voice
Before your start posting content to your preferred social media platform, take some time to hone your brand’s “voice.” Some businesses choose to take a friendly, casual tone with their customers and might employ emojis or slang to show off their fun side. Others prefer to stick to a professional or educational tone. Think about the voice you want to use to highlight your business, and come up with a style to help your brand’s voice shine through in each social media post.
Don’t just focus on promotional content
Of course, the main goal of your business’s social media platform is to find new customers and keep your community informed about your products or services. However, avoid getting hyper-focused on the promotional, as your followers might quickly get bored or experience a lack of connection with your brand if they feel like you are only there to sell them something. Mix it up by sharing non-promotional content, like informational articles related to your business, pictures of your employees having fun at work, or a video of your business participating in a community event.
When it comes to promoting your small business on social media, it’s not just about creating compelling content—you also have to stay engaged. You can do this by responding to comments and reviews, interacting with other on social media, and occasionally doing posts that require more interaction from your followers, like a poll or live video.
Along with engaging with your followers, you also want to aim for consistency when posting content on your business’s social media. Set a goal of how many times you want to post each week, and come up with a strategy for the best time to post to receive the best engagement from your audience. When you consistently post unique content, it builds anticipation and interest in your brand, and will establish you as a reliable voice on social media. If you’re worried that your other business tasks will keep you from consistently posting to social media, social media scheduling tools can help you stay on top of your content.
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