In most businesses, the sales and marketing teams work closely together to market a product or service and sell the product or service. This loop is often heavily focused on the marketing efforts, leaving the sales strategy flapping in the wind. If your budget permits, spending the time and energy to create a strong sales plan can increase your chances of sales success and bridging the gap between initiating a sale and closing those same deals.
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Employee handbooks are generally one of the first documents a new hire will receive. Whether it is delivered electronically prior to their start date or printed and hand delivered in their orientation packet, employee handbooks are very powerful pieces of documentation. In many cases, the employee handbook is one of the only documents employees are actually required to read.
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By Tammy Shaw
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